Revamping the WRC Gaming Experience: NACON's Exclusive Rights and Ambitious Vision

NACON has secured exclusive rights to develop and publish official World Rally Championship (WRC) games and eSports competitions for six seasons, spanning from 2027 to 2032. This partnership marks a significant reboot of the franchise with an all-new vision aimed at delivering an immersive experience that resonates with both rally enthusiasts and newcomers alike. The new game series will feature official rallies, vehicles, teams, drivers, and sponsors, offering a comprehensive reflection of the championship's reality.

This strategic collaboration signifies NACON’s commitment to crafting a refined driving experience tailored to rally fans' expectations. The company's CEO, Alain Falc, emphasized their excitement about renewing the partnership with WRC Promoter, highlighting the unique expertise they have developed since 2015 in translating rallying into video games. Meanwhile, WRC Promoter’s Chief Marketing Officer, Arne Dirks, praised NACON’s vision and expertise, expressing optimism about creating gaming experiences that transcend traditional rally boundaries.

A New Era for Rally Games

In this era-defining partnership, NACON aims to redefine rally gaming by introducing a fresh approach to the franchise. With exclusive rights secured until 2032, the company plans to immerse players in the authentic world of WRC through its meticulously crafted games. These titles will not only incorporate official content but also deliver a level of realism and engagement that aligns with modern gaming standards.

The rebooted project represents more than just a continuation of previous efforts; it embodies a revolutionary leap forward in how rally games are perceived and played. Leveraging years of experience gained from collaborating closely with official WRC teams and drivers, NACON intends to elevate the gaming experience significantly. Their specialized team is dedicated to creating a product that captures the essence of rallying while attracting broader audiences. This endeavor underscores NACON’s ambition to set new benchmarks in the rally gaming genre, blending cutting-edge technology with an unwavering passion for motorsport authenticity.

Collaboration Built on Trust and Expertise

The agreement between NACON and WRC Promoter is rooted in mutual trust and shared goals. Since their initial collaboration began in 2015, NACON has consistently demonstrated its ability to translate the thrill of rallying into captivating digital experiences. This track record was instrumental in securing the renewed partnership, as evidenced by WRC Promoter’s acknowledgment of NACON’s standout vision and unmatched expertise.

Arne Dirks highlighted the extensive evaluation process that led to selecting NACON as the ideal partner for this ambitious project. By emphasizing the importance of pushing boundaries and redefining what rally games can offer, both parties aim to create epic adventures that extend beyond conventional rally simulations. Together, they envision a future where gamers experience unparalleled excitement and immersion, fueled by innovative gameplay mechanics and stunning visuals. This alliance promises to revolutionize the landscape of rally gaming, offering fans worldwide a chance to explore new dimensions of interactive entertainment inspired by the iconic WRC championship.