Pokémon and Natural History Museum Collaborate for Exclusive Pop-Up and Merchandise

The Pokémon Company has announced an exciting collaboration with the Natural History Museum in London, marking the launch of the much-anticipated book, 'Pokécology: An Illustrated Guide to Pokémon Ecology'. This partnership will manifest in an exclusive pop-up shop, offering a range of unique items and a special opportunity for fans.

Details of the Exclusive Pop-Up Shop and 'Pokécology' Book Launch

From January 26 to April 19, fans of the beloved pocket monsters can visit a dedicated pop-up shop at the Natural History Museum in London, or browse its offerings online. This special event is being held to commemorate the release of 'Pokécology', a deeply researched and beautifully illustrated guide that explores the natural habitats and ecological aspects of Pokémon. Penned by Yoshinari Yonehara and illustrated by Chihiro Kinoshita, both experts with doctoral degrees in animal behavior and ecology, the book presents Pokémon through a scientific lens, akin to what one might expect from a Pokémon professor's comprehensive field guide.

The pop-up shop will feature a variety of exclusive merchandise, including bespoke stationery, plush figures, and artwork, all inspired by the Natural History Museum's unique blend of natural science and Pokémon lore. A standout item for collectors is a limited-edition, oversized Pikachu card, which will be provided as a gift with purchase. While exact dimensions of this unique card have not been disclosed, its exclusivity and limited distribution—one card per purchase—are expected to make it a highly sought-after collectible. The Pokémon Company has indicated that some items, including the special card, will also be available at select retailers across the United Kingdom, though not through the official Pokémon Center online store.

Significantly, all profits generated from sales at the museum's shop, both physical and online, including the Pokémon products, will directly contribute to the Natural History Museum's charitable endeavors. These funds will support critical research conducted by its 400 scientists, who are dedicated to addressing global environmental challenges. This initiative not only celebrates the world of Pokémon but also reinforces the museum's commitment to scientific discovery and planetary well-being, making each purchase a contribution to a greater cause.

This collaboration between The Pokémon Company and the Natural History Museum offers a unique blend of entertainment, education, and philanthropy. It highlights the potential for popular culture to engage with scientific inquiry and support vital research. For fans, it's a rare chance to acquire exclusive merchandise and deepen their appreciation for the ecological aspects of the Pokémon universe, while also contributing to meaningful scientific work. This event underscores how partnerships can transcend commercial interests, fostering a greater good and inspiring a new generation to explore the wonders of both real and imagined natural worlds.