One-Third of Switch 2 Owners Purchased New Pro Controller Despite High Price

A remarkable trend has emerged in the initial sales period of the Nintendo Switch 2: a substantial portion of new console owners are also acquiring the recently released Pro Controller, even with its elevated cost. This indicates a strong consumer willingness to invest in a superior gaming experience, underscoring the success of Nintendo's latest hardware and its accompanying premium accessories.

Nintendo Switch 2 Pro Controller Sees Robust Sales in Early Release

In the vibrant month of June 2025, a compelling narrative unfolded in the United States gaming market. Following the impressive launch of the Nintendo Switch 2, which saw approximately 1.6 million units distributed across the nation, an equally notable statistic regarding its premium peripheral, the new Pro Controller, came to light. Data compiled by Circana, and highlighted by Stephen Totilo of Game File, revealed that around 512,000 of these controllers found new homes. This translates to an impressive 32% attach rate, meaning nearly one in three individuals who acquired a Switch 2 console also opted for the high-end Pro Controller.

This adoption rate is particularly striking given the Pro Controller's positioning as one of the more expensive options in today's market, priced at $85 after a modest increase from its original $80. This price adjustment was, according to Nintendo, a response to evolving market dynamics, though some attribute it to previous tariff implementations. The fact that the previous generation's Pro Controller remains compatible with the Switch 2 further emphasizes the new model's appeal, as consumers are actively choosing the updated version over a more cost-effective alternative. While these figures represent the console's nascent stage, suggesting a possible moderation in sales over time, the initial enthusiasm for the Pro Controller points to its strong perceived value and enhanced features among dedicated players.

This fascinating sales data from the Nintendo Switch 2's early market performance provides valuable insights into consumer behavior in the gaming industry. It challenges the conventional wisdom that high prices deter purchases, especially when a premium product offers a demonstrably enhanced experience. From a journalist's perspective, it highlights the enduring power of quality and user experience in driving consumer choices, even in the face of more budget-friendly alternatives. For avid gamers and industry observers alike, this serves as an encouraging sign that innovation and superior design can command a loyal following, prompting further investment in the gaming ecosystem. It begs the question: what other accessories will capture the imagination, and wallets, of this dedicated audience?