Nintendo Switch 2 Dominates Japanese Market with Over 1.5 Million Units Sold

In a compelling display of market dominance, the Nintendo Switch 2 has rapidly ascended to a major sales milestone in Japan, exceeding 1.5 million units sold. This achievement underscores the console's strong appeal and successful launch, further solidified by the continued robust performance of its software titles. The recent sales figures, meticulously compiled by Famitsu, paint a clear picture of Nintendo's unwavering strength in the highly competitive Japanese gaming landscape, with both new and established franchises contributing significantly to its success.

During the week of June 30th to July 6th, 2025, the Japanese gaming charts highlighted several key trends. \"Mario Kart World\" for the Switch 2 maintained its position at the summit of the software sales, adding another 114,106 units to its already impressive total, pushing it close to 1.3 million lifetime sales. This illustrates the enduring popularity of the racing franchise and its immediate success on the new platform. Remarkably, \"Mario Kart 8 Deluxe\" on the original Switch also saw a resurgence, climbing to fourth place with 7,441 units sold, demonstrating the longevity and continued demand for Nintendo's flagship titles across generations.

Another notable performer was \"Tamagotchi Plaza.\" Despite some critical reservations, the game's popularity in Japan propelled both its original Switch and Switch 2 versions into the top ten, securing the second and sixth spots respectively, with sales of 24,173 and 6,204 units. This indicates a strong cultural connection to the Tamagotchi brand among Japanese consumers. Other top-selling games included \"Death Stranding 2: On the Beach\" for PS5, and Nintendo's own \"Super Mario Party Jamboree,\" \"Animal Crossing: New Horizons,\" \"Minecraft,\" \"Fantasy Life i: The Girl Who Steals Time,\" and \"Rune Factory: Guardians of Azuma,\" all maintaining a strong presence in the charts.

The hardware sales figures further emphasize Nintendo's command. The Switch 2's sales of 128,643 units during the week were instrumental in breaching the 1.5 million lifetime sales mark. The original Switch models also demonstrated remarkable resilience, collectively selling 17,712 units, with the Switch OLED leading the pack at 8,249 units. In contrast, the PlayStation 5 sold a combined total of 8,629 units across its various iterations, while Xbox consoles registered significantly lower figures at 529 units in total, showcasing Nintendo's dominant console market share in the region.

The latest market data from Japan clearly illustrates Nintendo's continued supremacy, driven by the impressive launch of the Switch 2 and the consistent appeal of its diverse game library. The remarkable sales figures for both hardware and software signal a vibrant and dynamic period for the gaming giant in its home market.