Toei Animation Unveils Ambitious Five-Year Global Expansion and Innovation Strategy

11/03/2025

Toei Animation, the celebrated Japanese studio responsible for iconic anime series such as Dragon Ball and One Piece, has announced an extensive five-year expansion strategy designed to elevate its global standing within the animation industry. Details of this ambitious initiative, outlined in their official \"Vision 2030\" document, suggest profound shifts for anime enthusiasts worldwide, as shared and translated by online communities.

The core of Toei's strategic blueprint revolves around two primary objectives: substantially broadening its international reach and pioneering advancements in next-generation technologies and creative methodologies. The studio intends to dramatically increase the development of new intellectual properties, targeting 25 new creations originating from overseas markets including North America, China, and Europe. This global push will be supported by the establishment of two to three new animation studios across Asia, specifically designed to augment the efforts of their Japanese teams. Animation produced outside Japan is poised to become a significant revenue stream, backed by an investment of approximately 20 billion yen over the next half-decade.

Regarding technological innovation, the Vision 2030 document highlights the integration of established cutting-edge tools such as motion capture and artificial intelligence. Crucially, the plan emphasizes Toei's commitment to prioritizing the \"role of the artist\" in production. A revamped production and management framework is also in development, aiming to streamline the creation of new animated works, enhancing both efficiency and creative output.

This strategic direction could be particularly exciting for fans of Dragon Ball, Toei's most lucrative franchise, who consistently seek fresh content. The anticipation is high for a new anime series that would pick up where Dragon Ball Super concluded in 2018. While Dragon Ball Daima offered a spinoff/sequel, its continuity status left some fans yearning for more direct progression. With the Dragon Ball Super manga still offering two complete story arcs, many are hopeful for major announcements at upcoming events, such as the Genkidamatsuri in January.

Furthermore, the new production model hinted at in Toei's announcement appears to align with recent developments concerning the One Piece anime. After 26 years of continuous weekly broadcasts, the series is transitioning to a seasonal release schedule, with plans for only 26 episodes annually. Alongside Dragon Ball, One Piece remains a primary financial driver for Toei, and in recent years, its animation has frequently showcased the studio's peak innovation and quality.

As Japan's longest-standing animation studio, Toei has deep roots in tradition but has faced challenges competing with newer, agile studios like MAPPA, Bones, or Wit in generating new IPs. Consequently, it has largely relied on the consistent profitability of established franchises such as Dragon Ball, One Piece, and Pretty Cure. Nevertheless, the Vision 2030 program signifies the culmination of an innovative drive that has been increasingly evident in Toei's recent productions.

An intriguing aspect of the document is Toei's intention to integrate regional cultures and collaborate with local artists in its future productions. This initiative could potentially counter the prevailing trends within the industry. While Japanese anime has had a profound influence on Western culture, the reverse is less common. Ultimately, a persistent question for fans remains: When will the next installment of the Dragon Ball anime arrive?

Toei Animation's comprehensive Vision 2030 outlines a proactive strategy to maintain its leadership in the global anime landscape. By strategically expanding its international operations, fostering new creative endeavors, and integrating advanced technological solutions while upholding artistic integrity, the studio aims to redefine its future. This forward-thinking approach, coupled with significant investment and a revised production paradigm, signals a transformative era for both the company and its vast global fanbase, promising a dynamic future for beloved franchises and exciting new content alike.