OLED Monitor Shipments Soar, Signaling Industry Dominance

The market for OLED monitors is experiencing a dramatic upswing, with 2025 shaping up to be a landmark year for the display technology. Industry analysis firm Trendforce reports a substantial 65% increase in OLED monitor shipments compared to the previous year, reaching an estimated 2.62 million units in the third quarter of 2025. This impressive growth, amounting to an 84% year-on-year rise, underscores the escalating consumer demand and the technology's rapid integration into mainstream computing, particularly within the gaming sector.

Asus has emerged as a frontrunner in this expanding market, securing a commanding 21.9% share. This leadership position, celebrated by Asus itself, is attributed to a "user-first strategy" that emphasizes a broad spectrum of OLED products, including its acclaimed ProArt productivity monitors. Other major players like Samsung (18%) and MSI (14.4%) also hold significant portions of the market, showcasing a competitive landscape where innovation and product diversity are key.

While shipment figures reflect the quantity of units moved by manufacturers, they are inherently linked to sales performance. The consistent growth suggests a robust demand that encourages retailers to increase their inventory. It's important to note that Trendforce's data encompasses all types of OLED monitors, not exclusively those designed for gaming. This broader scope highlights the versatility of OLED technology across various applications, from professional design to immersive entertainment.

Despite the current strong growth, the OLED monitor market saw even more explosive expansion in 2024, with shipments skyrocketing by 181% compared to the preceding year. Although the rate of increase has moderated, the sustained upward trend in 2025 reinforces the enduring appeal of OLED. Enthusiasts and industry observers alike are optimistic about the future, hoping for continued advancements in brightness and the resolution of minor issues like font fringing in upcoming models.

The burgeoning success of OLED monitors presents an interesting contrast with other segments of the hardware industry. While components like RAM have seen price increases due to factors such as chip shortages, monitors have become increasingly accessible. This disparity underscores the unique dynamics at play in the technology sector, where certain innovations thrive despite broader economic challenges, continuously pushing the boundaries of visual excellence for consumers.