Nintendo Unveils Stricter eShop Guidelines for Switch 2 in Asia

07/15/2025

Nintendo has initiated significant reforms for its digital storefront on the upcoming Switch 2 console, specifically targeting the influx of subpar game titles. These new regulations, first rolled out in Japan and certain Asian territories, are designed to elevate the overall quality of available software and provide a more refined browsing experience for users.

Among the key changes, new rules dictate limitations on game bundling. Publishers will now be restricted to offering a maximum of five titles in a bundle during a game's inaugural year, with a gradual increase of one title per year, up to a ceiling of eight. This strategy seeks to counteract the practice of over-bundling used by some developers to manipulate eShop visibility. Furthermore, strict prohibitions have been introduced regarding content deemed sensitive, including but not limited to the exploitation of social issues, highly explicit material, and discriminatory themes. The company is also cracking down on misleading product information, outlawing inaccurate descriptions or promises of features that are not guaranteed to be implemented. Finally, developers are now prevented from making drastic alterations to games, such as title changes or significant divergences from versions on other platforms, without valid justification.

While it is still early to fully assess the long-term impact of these updated policies, Nintendo's proactive approach signals a clear commitment to improving the integrity of its digital marketplace. Non-compliance with these guidelines could result in demands for revisions or, in severe cases, the complete removal of titles from the eShop. This move is expected to foster a more curated environment, benefiting both consumers seeking quality titles and developers producing genuine content.

This decisive action by Nintendo reflects a broader commitment to maintaining a high standard for its gaming ecosystem. By actively filtering out low-quality content and upholding stringent publishing ethics, Nintendo reinforces its dedication to fostering a positive and enriching experience for its global community of players. This proactive stance ensures that innovation and artistic integrity are prioritized, ultimately contributing to a more vibrant and trustworthy digital landscape for all.