Niantic Spatial Adjusts Workforce Amid Transition to AI Market

05/27/2025

Following the sale of its gaming division to Scopely, Niantic Inc. has embarked on a strategic shift toward geospatial artificial intelligence through its newly formed entity, Niantic Spatial. As part of this reorientation, the company recently announced additional layoffs, bringing the total number of employees let go to 73. These reductions follow an earlier round of layoffs that occurred after the $3.5 billion sale of franchises such as Pokémon Go. Although the layoffs were not unexpected, they underscore the challenges faced by tech companies in adapting to new market demands while maintaining operational efficiency.

Redefining Operations with a Leaner Team

In line with its transformation into a startup-like organization, Niantic Spatial has made adjustments to its workforce structure. A recent round of layoffs saw five more employees leave the company, adding to the previous cuts made after the sale of internal development teams. CEO John Hanke emphasized that these decisions were driven by the need to align resources with the company's evolving priorities in geospatial AI. While acknowledging the difficulty of such measures, he reassured that performance was not a factor in determining which roles would be eliminated.

The transition to a leaner organizational model reflects Niantic Spatial’s commitment to operating as a nimble startup within the competitive AI landscape. By restructuring its workforce, the company aims to streamline operations and focus on innovation. The affected employees received support during this challenging period, underscoring the company’s efforts to manage the transition responsibly. Despite the hardships associated with downsizing, Niantic Spatial remains committed to leveraging its expertise in location-based technologies to carve out a niche in the burgeoning AI sector.

A Strategic Pivot Toward Geospatial AI

With its sights set on the geospatial AI market, Niantic Spatial is positioning itself at the forefront of technological advancement. This pivot follows the divestiture of its game business to Scopely, allowing the company to concentrate on developing cutting-edge solutions for spatial computing. The decision to downsize certain areas of the business underscores the importance of aligning human capital with strategic objectives. As a result, the company anticipates greater agility and adaptability in navigating the complexities of the AI industry.

This realignment involves not only reducing overhead but also fostering a culture of innovation. By shedding non-essential roles, Niantic Spatial hopes to create an environment conducive to rapid prototyping and experimentation. CEO John Hanke has stressed that the changes are necessary to ensure long-term success in a rapidly evolving field. Moving forward, the company plans to invest heavily in research and development, attracting top talent to drive its mission forward. Although painful, these measures reflect a broader trend among tech firms striving to remain competitive in an increasingly specialized marketplace.