Itch.io Clarifies "Mouthwashing" De-Indexing Amidst Payment Processor Crackdown

The critically acclaimed horror game, “Mouthwashing,” celebrated as one of 2024's standout releases for its compelling narrative and unique aesthetics, recently disappeared from search results on the indie game platform Itch.io. This prompted immediate concern among the gaming community and the game’s developer, Martin Halldin of Wrong Organ, who initially suspected it was a consequence of Itch.io's broader policy changes regarding adult-oriented content. These changes were instituted under duress from major payment processors, influenced by anti-pornography advocacy groups, leading to a platform-wide delisting of certain NSFW titles.

Itch.io, however, quickly dispelled these initial assumptions, providing clarity on the situation. The platform explained that “Mouthwashing” has actually been unindexed from its search functionality since October 2024, long before the recent controversies. The reason cited for its de-indexing was a violation of Itch.io's indexing criteria: the game’s download button redirected users to an external Steam page rather than offering a purchasable or playable version directly on Itch.io. While external links are not strictly forbidden, pages that merely serve as placeholders or direct users elsewhere are not promoted by Itch.io’s discovery tools, aligning with the platform’s aim to showcase content directly accessible through its site.

This incident underscores the complexities of content moderation and platform policies in the digital age. While the immediate concern around censorship of mature-themed games was understandable given the prevailing climate of financial de-platforming affecting the industry, the reality was a more nuanced technicality. The situation highlights the importance of clear communication between platforms and creators, ensuring adherence to guidelines while protecting artistic expression and accessibility. Despite the indexing issue, “Mouthwashing” remains available for purchase directly on Itch.io via a direct link, and also on Steam, demonstrating its continued availability to interested players.

This episode serves as a valuable reminder that transparency and adherence to established guidelines are paramount in digital distribution. While challenges in content management and external pressures persist, maintaining an environment that fosters creativity and equitable access for developers is crucial for the continued vibrancy of the independent gaming sector. Every step toward clearer policies and open dialogue helps build a more reliable and supportive ecosystem for all involved.