Fisher-Price Unveils New 'My Mario' Toy Sets Ahead of February 2026 Launch

Nintendo's highly anticipated 'My Mario' toy series, scheduled for a Western debut on February 19, 2026, is set to captivate young fans. In collaboration with various partners, Mattel's Fisher-Price brand has unveiled three imaginative 'Little People' themed Super Mario sets. These new offerings promise to immerse children in the vibrant world of Mario, fostering imaginative play and interactive experiences.

The collection introduces a 6-piece character figure set, featuring beloved characters like Mario, Luigi, Princess Peach, Toad, Yoshi, and Bowser, perfectly sized for small hands. Additionally, the 'My Mario Adventure Playset' offers a dynamic play experience with coin collecting and Chain Chomp dodging, accompanied by iconic music and sounds from the game. Completing the trio is the 'My Mario Bowser's Airship Playset,' an interactive push-along toy designed for preschoolers, boasting features like a cannonball launcher, spinners, and a trapdoor pipe, mimicking a wave-like motion as it moves. These sets are already appearing on major online retail platforms such as Amazon and Target, with availability expected between late this month and early February in the US, enriching the 'My Mario' universe that also includes Yoshi-themed products and digital apps in Japan.

This initiative represents a fantastic blend of classic gaming and imaginative play, offering children a tangible way to interact with the characters and stories they adore. By transforming digital adventures into physical toys, Nintendo and Fisher-Price are not only encouraging creative storytelling but also nurturing a lifelong appreciation for the beloved Super Mario franchise, inspiring endless hours of joyful discovery and interaction.