Amazon's Gaming Ventures: A Series of Unfortunate Events Continues with 'King of Meat' Shutdown

Amazon's ambition to carve out a significant niche in the video game industry has hit another stumbling block with the announcement of the impending closure of its 2025 multiplayer co-op title, 'King of Meat.' Developed by Glowmade, the game, which launched with aspirations of captivating a wide audience, is slated to cease operations in April 2026, leading to full refunds for all purchasers. This development casts a shadow over Amazon's persistent efforts to solidify its position in the competitive gaming landscape, highlighting recurring challenges in attracting and retaining player communities.

The decision to discontinue 'King of Meat' was formally communicated by Amazon Game Studios and Glowmade, citing the game's inability to garner the anticipated player base. Despite the innovative spirit and creative input from Glowmade, the title simply did not resonate with enough gamers. This outcome follows a familiar pattern for Amazon, which has struggled to deliver enduring successes in the gaming sector over the past decade. The company's statement expressed regret, emphasizing that while the game showcased creativity, it ultimately failed to find its intended audience, prompting the difficult choice to withdraw investment.

For many observers and players, the news of 'King of Meat's' closure arrived without much surprise. Analysis of player engagement metrics revealed a stark reality: the game's peak concurrent player count on Steam barely reached 320. Although Steam reviews leaned positive, professional critics, as aggregated by OpenCritic, offered a more critical assessment. Further underscoring the game's difficulties, firsthand accounts from Polygon's Giovanni Colantonio during the launch period described persistent matchmaking issues on PlayStation 5, indicating a broader lack of console player interest. This pointed to a systemic problem in attracting a robust and active community across platforms.

The termination of 'King of Meat' adds to a growing list of ventures that have not panned out for Amazon in the gaming realm. This includes the recent announcement last month regarding the shutdown of the MMO 'New World: Aeternum' in 2027. Prior to these, Amazon Game Studios faced similar setbacks with titles such as the MOBA-inspired shooter 'Crucible,' which was notably 'unlaunched' shortly after its release, and the sports-fantasy brawler 'Breakaway.' The company also cancelled an in-development 'Lord of the Rings' MMO. While Amazon has seen some success in publishing games from other developers, like Smilegate's 'Lost Ark' and NCSoft's 'Throne and Liberty,' its internal development track record continues to be challenging. Despite these closures, Amazon reportedly has other projects underway, including another 'Lord of the Rings' MMORPG and two 'Tomb Raider' titles, signaling its continued, albeit difficult, commitment to the gaming industry.

The announcement of 'King of Meat' initially generated buzz at Gamescom Opening Night Live in 2024, promising a fresh take on multiplayer co-op experiences. It was subsequently released the following year on multiple platforms, including PlayStation 5, Windows PC, and Xbox Series X. However, the initial fanfare failed to translate into sustained engagement, leading to its current predicament. The repeated challenges faced by Amazon's gaming division highlight the complexities of game development and market penetration, especially for a tech giant diversifying into entertainment. It underscores that even with significant resources, success in the highly competitive video game industry is far from guaranteed.

The winding down of 'King of Meat' serves as a stark reminder of the volatile nature of the video game market and the formidable hurdles even well-resourced companies like Amazon encounter in establishing a strong and lasting presence. Despite significant investment and creative efforts, the game ultimately failed to capture the imagination of a substantial player base, leading to its premature discontinuation.